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New Delhi: Acronis®, a leading provider of disaster recovery and data protection solutions for physical, virtual and cloud environments, today announced it has entered into a new distribution relationship with Supertron Electronics Ltd, one of India's fastest growing IT solutions distributors, to provide protection for businesses threatened by potential technology disasters in India.
While Indian businesses have shown remarkable resilience in the wake of natural disasters during the last few years, Acronis Disaster Recovery Index 20121 showed that 60% of Indian businesses suffer downtime due to human error, and on average, suffer 1.7 days of system downtime costing each business USD$392,083 each year in lost productivity.
"Businesses are increasingly aware of the exorbitant cost of downtime and are placing disaster recovery to the top of boardroom agendas in the recent years. Demand and adoptions of disaster recovery and data protection solutions present a tremendous revenue opportunity for value-added resellers in the Indian market," said V. K. Bhandari, Chairman & Managing Director, Supertron Electronics Ltd. "With Acronis solutions, we will provide channel partners with the technology and resources they need to successfully address this market opportunity and help them build competitively differentiating business practices that help organisations of all sizes simplify and automate backup and disaster recovery processes."
Bill Taylor-Mountford, President of Acronis APAC said in signing the deal: "We are pleased to be able to work with Supertron for the India market. With its long-established alliances with globally renowned IT vendors and broad-based pan-India distribution network, we believe the partnership will allow more comprehensive coverage and support for Acronis' suite of disaster recovery and data protection solutions to service the needs of the businesses in India."
Under the new alliance, Supertron will sell, market and support Acronis' suite of disaster recovery and data protection solutions to resellers and managed service providers (MSPs) throughout India. As a result, Supertron's channel partners will have access to a wider range of data protection and business continuity solutions provided by Acronis.
[BWI]